THE IMPORTANCE OF CHOOSING A DOMAIN NAME Maybe, you’re starting a new company, a new brand, or have an existing brand you’re trying to take online? Either way, you’re going … Read More
Domain Name – What is it?
Domain Name System, or DNS, is the friendly naming system for giving addresses to web servers and web pages. Somewhat like international phone numbers, the DNS gives every server a … Read More
SEO. What is it and how does it affect my website?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. WHAT IS SEO? All major … Read More
What is PPC or Pay per Click?
PPC advertising is a method of online marketing where you can place ads in strategic places online, and pay a fee only when the ad is clicked by a visitor. It’s … Read More
SEO vs. PPC
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. … Read More