internet marketing services

We offer everything needed to get your business established online. If you don't have a website, we are happy to offer a solution that works best for you. Already have a website? We can provide an analysis of your current site and present you with recommendations for improvements in order to best leverage the power of having a website.

We are also happy to offer the following services:

• Website Maintenance
• Website Hosting
• Social Media Marketing
• SEO
• Website Hosting/Domain Names
• eCommerce
• email Marketing

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.

The main difference is that online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

Analytics for web or mobile app experiences can help determine the following:

• Which online marketing channels are the most cost-effective at acquiring customers, based on the conversion rate of visitors to customers, and the cost of those visitors.
• Which channels are effective at acquiring and driving higher lifetime value for customers — such as email marketing, which drives repeat purchases to prior customers.
• Which cohorts of customers exhibit strong engagement behavior and high potential for upsells — such as software or mobile apps, which expect to sell more products to customers with high engagement.

PPC advertising is a method of online marketing where you can place ads in strategic places online, and pay a fee only when the ad is clicked by a visitor. It’s a way to buy visits to your site rather than attracting them organically.

When a user clicks on the ad, your business will pay a specified fee. This fee is called the cost per click (CPC). The CPC can vary dramatically — the average fee is between $1 and $2. Some clicks be as cheap as a few pennies while others can cost more than $50.

Another key term is CPM, which stands for cost per 1,000 impressions and applies to display and video ads only. Unlike CPC, where you pay based on how many times your ad was clicked, CPM is based on impressions alone. You’re paying for the right to show your ad 1,000 times — regardless of how many times it is clicked.

For more information, please see this blog post.

There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned.

For more information, please view this blog post.

Aside from any direct results such as leads and paid conversions, when you sign up with us, as part of our monthly marketing plans, we will add your site to our Google Console which automatically tracks your website statistics. At the end of each month, we will provide you with a detailed report showing all aspects of your website and statistics. Things such as keyword searches, length of time spent on your website and more, will be a part of this report.

No! We do not require any contracts on any of our services. We are confident in the results we provide, that you will want to stay with us once you have experienced the benefits we can provide to you and your business.